Every Feature You Need. Built In.

No plugins, no add-ons, no hidden costs. Everything included from day one.

25+ Core Features
$0 Plugin Costs
∞ Free Updates

Core Commerce Features

Everything you need to run a successful online store

Accounts

OAuth integration, personalized dashboards

Benefits to Merchants

  • Reduced cart abandonment through social login
  • Higher customer retention rates
  • Detailed customer insights and preferences
  • Simplified customer support

Benefits to Customers

  • One-click social login
  • Personalized shopping experience
  • Order history and tracking
  • Saved addresses and preferences

Capabilities

OAuth providers (Google, Facebook, Apple), Customer profiles, Communication preferences, Order history, Wishlist management, Address book, Password recovery, Two-factor authentication

Cart & Wishlist

Multiple layouts, abandonment tracking

Benefits to Merchants

  • Recover abandoned carts automatically
  • Track shopping behavior patterns
  • Increase average order value
  • Reduce checkout friction

Benefits to Customers

  • Save items for later
  • Quick checkout process
  • Share wishlist with friends
  • Price drop notifications

Capabilities

Persistent cart storage, Guest checkout, Quick add to cart, Cart recovery emails, Wishlist sharing, Stock notifications, Mini cart widget, Express checkout options

Product Catalog

Variants, bundles, 360° views, import tools

Benefits to Merchants

  • Manage complex product variations easily
  • Increase sales with product bundles
  • Bulk import/export capabilities
  • SEO-optimized product pages

Benefits to Customers

  • Rich media product views
  • Advanced filtering and search
  • Product comparisons
  • Related product suggestions

Capabilities

Unlimited products, Product variants, Bundle products, Digital downloads, 360° product views, Video support, Bulk import/export, Category management, Product reviews, Stock management

Orders

Complete lifecycle management

Benefits to Merchants

  • Streamlined order processing
  • Automated status updates
  • Efficient refund management
  • Detailed order analytics

Benefits to Customers

  • Real-time order tracking
  • Order status notifications
  • Easy returns process
  • Order history access

Capabilities

Order status management, Invoice generation, Packing slips, Refund processing, Partial fulfillment, Order notes, Email notifications, Order export, Custom order numbers

Payment Methods

8+ gateway integrations

Benefits to Merchants

  • Accept payments globally
  • Reduced transaction fees
  • Fraud protection built-in
  • Automatic reconciliation

Benefits to Customers

  • Multiple payment options
  • Secure checkout process
  • Save payment methods
  • Local payment methods

Capabilities

Stripe, PayPal, Square, Razorpay, Mollie, Authorize.net, 2Checkout, Digital wallets, Buy now pay later, Cryptocurrency support, PCI compliance

Shipping

Real-time rates, carrier integration

Benefits to Merchants

  • Automated label printing
  • Best rate shopping
  • Tracking automation
  • Reduced shipping errors

Benefits to Customers

  • Accurate shipping costs
  • Multiple shipping options
  • Real-time tracking
  • Delivery date estimates

Capabilities

FedEx, UPS, USPS, DHL, Australia Post, Canada Post, Royal Mail, Real-time rates, Label printing, Tracking updates, Zone shipping, Free shipping rules

Multi-location Stock Management

Manage inventory across warehouses, stores & suppliers

Benefits to Merchants

  • Real-time stock visibility across all locations
  • Automated reorder points per location
  • Reduced stockouts and overstock
  • Optimized fulfillment routing
  • Lower shipping costs through smart allocation
  • Simplified multi-channel inventory sync

Benefits to Customers

  • Accurate real-time stock availability
  • Faster delivery from nearest location
  • In-store pickup options
  • Better product availability
  • Lower shipping costs
  • Ship-from-store capabilities

Capabilities

Unlimited warehouse locations, Physical store inventory tracking, Drop-shipping supplier integration, Real-time stock levels, Transfer management between locations, Location-based pricing rules, Smart fulfillment routing, Buffer stock management, Safety stock by location, Reorder point automation, Stock movement history, Location performance analytics, ABC analysis by location, Barcode/SKU management per location, Batch and serial number tracking, Consignment stock handling

Marketing & Growth

Powerful tools to grow your business and engage customers

Affiliate Program

Complete tracking and payouts

Benefits to Merchants

  • Performance-based marketing
  • Expand reach through partners
  • Automated commission tracking
  • Fraud detection built-in

Benefits to Customers

  • Exclusive affiliate discounts
  • Trusted recommendations
  • Special promotions
  • Reward programs

Capabilities

Custom commission structures, Affiliate dashboards, Link tracking, Cookie duration settings, Automated payouts, Performance reports, Tiered commissions, Promotional materials

Referral System

Viral growth mechanics

Benefits to Merchants

  • Organic customer acquisition
  • Lower acquisition costs
  • Higher quality leads
  • Viral growth potential

Benefits to Customers

  • Earn rewards for sharing
  • Give friends discounts
  • Track referral status
  • Exclusive member benefits

Capabilities

Custom referral codes, Two-sided rewards, Social sharing integration, Email invitations, Progress tracking, Milestone rewards, Leaderboards

Loyalty Program

Points, tiers, and badges

Benefits to Merchants

  • Increase customer lifetime value
  • Boost repeat purchases
  • Gamify shopping experience
  • Build brand advocates

Benefits to Customers

  • Earn points on purchases
  • Unlock exclusive rewards
  • VIP tier benefits
  • Birthday bonuses

Capabilities

Points system, Tier levels, Achievement badges, Reward redemption, Points expiry rules, Bonus point events, VIP perks, Activity tracking

Vouchers & Promotions

Flexible discount engine

Benefits to Merchants

  • Boost sales with targeted offers
  • Clear inventory quickly
  • Test pricing strategies
  • Track promotion performance

Benefits to Customers

  • Save money on purchases
  • Exclusive member discounts
  • Seasonal promotions
  • Bundle deals

Capabilities

Percentage & fixed discounts, BOGO offers, Bundle discounts, Time-limited offers, Usage limits, Customer segment targeting, Minimum purchase rules, Stackable coupons

Social Sharing

Platform-optimized sharing

Benefits to Merchants

  • Free social media exposure
  • Viral product discovery
  • User-generated content
  • Social proof building

Benefits to Customers

  • Share favorite finds
  • Get social validation
  • Create wish lists
  • Inspire friends

Capabilities

Facebook, Instagram, Twitter, Pinterest, WhatsApp sharing, Open Graph tags, Rich media previews, Share tracking, Social login, Instagram shopping

International & Localization

Sell globally with complete localization support

Multi-Currency

Real-time conversion with fallbacks

Benefits to Merchants

  • Expand to global markets
  • Automatic rate updates
  • Reduce cart abandonment
  • Competitive pricing globally

Benefits to Customers

  • Shop in local currency
  • No conversion surprises
  • Transparent pricing
  • Better price comparison

Capabilities

160+ currencies, Real-time exchange rates, Manual rate override, Currency rounding rules, Geo-based detection, Historical rates, Rate caching

GeoIP

Location-based rules and localization

Benefits to Merchants

  • Target regional promotions
  • Comply with local regulations
  • Optimize shipping options
  • Prevent fraud

Benefits to Customers

  • Relevant local content
  • Accurate shipping costs
  • Local payment methods
  • Regional promotions

Capabilities

Country detection, Region/state detection, City-level targeting, Content restriction rules, Tax calculation, Shipping zones, Language auto-detection

AI Translation

Complete storefront translation

Benefits to Merchants

  • Reach global audience instantly
  • No translation costs
  • SEO in multiple languages
  • Maintain brand voice

Benefits to Customers

  • Shop in native language
  • Understand product details
  • Clear policies and terms
  • Localized support

Capabilities

200+ languages, Product descriptions, Category pages, Checkout process, Email templates, SEO metadata, Manual override, Translation memory

Multi-Language Admin

9 language support

Benefits to Merchants

  • Manage store in preferred language
  • Train staff easily
  • Reduce language barriers
  • Global team collaboration

Benefits to Customers

  • Better customer service
  • Faster response times
  • Cultural understanding
  • Localized support

Capabilities

English, Spanish, French, German, Portuguese, Japanese, Chinese, Russian, Arabic, Full admin translation, Help documentation, User preferences

Design & Content

Create beautiful, high-converting stores without coding

Themes & Design

No-code customization

Benefits to Merchants

  • Professional design instantly
  • No designer costs
  • Brand consistency
  • Mobile-optimized

Benefits to Customers

  • Beautiful shopping experience
  • Fast page loads
  • Mobile-friendly browsing
  • Consistent navigation

Capabilities

Professional themes, Color schemes, Font selection, Layout options, Logo placement, Custom CSS, Mobile preview, Live customizer

Page Builder

Drag-and-drop pages

Benefits to Merchants

  • Create pages in minutes
  • No coding required
  • Landing page optimization
  • A/B testing ready

Benefits to Customers

  • Rich content experience
  • Interactive elements
  • Fast-loading pages
  • Mobile-responsive

Capabilities

Drag-and-drop interface, Pre-built blocks, Custom HTML blocks, Image galleries, Video embedding, Forms, Maps, Social feeds

Media Library

Optimized asset management

Benefits to Merchants

  • Organized asset management
  • Automatic optimization
  • CDN delivery
  • Bulk upload support

Benefits to Customers

  • Fast image loading
  • High-quality visuals
  • Zoom functionality
  • Video previews

Capabilities

Image optimization, WebP conversion, Lazy loading, Alt text management, Video hosting, PDF support, Folder organization, Search functionality

Operations & Intelligence

Streamline operations with data-driven insights

Customer Analytics

Advanced segmentation

Benefits to Merchants

  • Data-driven decisions
  • Customer behavior insights
  • Revenue optimization
  • Trend identification

Benefits to Customers

  • Personalized recommendations
  • Better product selection
  • Relevant promotions
  • Improved service

Capabilities

Sales reports, Customer segments, Cohort analysis, Product performance, Conversion funnels, Cart abandonment, Traffic sources, Custom reports

Email System

Professional transactional emails

Benefits to Merchants

  • Reliable email delivery
  • Brand consistency
  • Automated workflows
  • Delivery tracking

Benefits to Customers

  • Order confirmations
  • Shipping updates
  • Password recovery
  • Important notifications

Capabilities

DKIM authentication, Template editor, SMTP integration, Email logs, Bounce handling, Unsubscribe management, Multi-language templates

Backup & Recovery

Business continuity

Benefits to Merchants

  • Peace of mind
  • Quick disaster recovery
  • Version control
  • Test environment

Benefits to Customers

  • Minimal downtime
  • Data security
  • Order history preserved
  • Account safety

Capabilities

Automated backups, One-click restore, Database backups, Media backups, Export functionality, Version history, Staging environment

Component Updates

Automated upgrades

Benefits to Merchants

  • Always latest features
  • Security patches
  • No manual updates
  • Free improvements

Benefits to Customers

  • Latest features
  • Better security
  • Improved performance
  • Bug-free experience

Capabilities

Automatic updates, Staged rollouts, Rollback capability, Update notifications, Changelog, Beta channel, Security patches

Additional Features

Essential tools for smooth operations

Address Autocomplete

Reduces checkout errors

Benefits to Merchants

  • Fewer delivery failures
  • Reduced support tickets
  • Accurate shipping costs
  • Better data quality

Benefits to Customers

  • Faster checkout
  • No typing errors
  • Accurate delivery
  • Mobile-friendly

Capabilities

Google Places integration, Address validation, Postal code lookup, Apartment/unit support, International addresses, Mobile optimization

Setup Wizard

Quick store deployment

Benefits to Merchants

  • Launch in minutes
  • Guided configuration
  • Best practices built-in
  • Skip learning curve

Benefits to Customers

  • Professional store
  • Complete features
  • Consistent experience
  • Quick availability

Capabilities

Step-by-step guidance, Business type selection, Payment setup, Shipping configuration, Tax setup, Sample data, Checklist tracking

Migration Tools

Import from WooCommerce/Shopify

Benefits to Merchants

  • Seamless platform switch
  • Preserve SEO rankings
  • Keep customer data
  • No downtime

Benefits to Customers

  • Account continuity
  • Order history preserved
  • Saved preferences
  • Uninterrupted service

Capabilities

WooCommerce import, Shopify import, Product migration, Customer import, Order history, URL redirects, Image migration, SEO preservation

Powerful Integrations

Connect with industry-leading services. Built-in integrations are included free, with more being added continuously.

Shipping Carriers

FedEx API
USPS API
Australia Post API
NinjaVan API
DHL Express API
Canada Post API

Translation Services

Spwig Translate Built-in
Google Translate API
DeepL API
Amazon Translate API
Azure Translator API
Custom API API

Geo-IP Services

Spwig Geo-IP Built-in
MaxMind GeoIP2 API
IPInfo API
ipapi API
ipgeolocation.io API
IP2Location API
Abstract API API

Exchange Rate Services

XE.com API
ExchangeRate-API API
CurrencyLayer API
ExchangeRatesAPI.io API
Fixer.io API
Open Exchange Rates API

Email Services

Built-in SMTP Built-in
Office 365 API
Gmail API
External SMTP SMTP
Amazon SES API
Postmark API

Marketing Platforms

Spwig Loyalty Built-in
MailChimp API
Klaviyo API
Brevo API
ActiveCampaign API

More integrations are being added continuously. Need a specific integration? Let us know!

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