Our Journey To Launch

Building the future of ecommerce, one week at a time

Every feature listed here undergoes functional, integration and real-world merchant testing. No feature is marked 'Complete' until they pass all stages.
Overall Progress 86%
Current Progress: 86% (Updated November 18, 2025)

Demo Stores - Coming December 2025

Public demo stores (Fashion, Tech, Lifestyle) will go live progressively from December 2025, allowing merchants to explore Spwig firsthand before launch in Q1 2026.

Note: This roadmap highlights key milestones but isn't comprehensive. We're working on countless other features and improvements behind the scenes!
1 Aug 4-8

Foundation

Platform Architecture

Setup the core infrastructure, security and database designs

Development Environment

Configure CI/CD pipeline, testing framework, version control and design principles

2 Aug 11-15

Core Features & App Skeletons

Security & User Authentication

Implement secure login, container hardening and registration systems

Application Framework

Build out application framework, skeleton app placeholders, API rules and requirements

Initial Security Testing

Initial pen testing on infrastructure

3 Aug 18-22

Design System

Design System

Build sophisticated, simple to use design system including Templates, Branding, Page Builder, Themes

Milestone

AI Translation Service

Build integrated AI assisted translation service, allowing admins to translate their store front, products and pages to 200+ languages

Milestone

Media Management

Build modern media management tool for managing and ensuring content delivery performance for fast shop page loads

4 Aug 25-29

Page Builder Utilities & Elements

Page Builder Utilities

Build modern and simple to use page builder utilities (background editor, typography editor, border editor, color picker, gradient creator and more)

Milestone

Advanced Page Builder

Build page builder with history, dragable and customisable elements, integrated with AI translation system

5 Sep 1-5

Update Server

Milestone

Update System

Build Update system and backend infrastructure to support updates of Spwig components

Security Testing

PEN test update server

Component Integration

Integrate existing page builder components (widgets, elements, utilities etc) into update server

6 Sep 8-12

Customers & Accounts

Customer & Accounts System

Build customer and accounts system with security and compliance rules (PDPA, GDPR, CCPA, PII)

7 Sep 15-19

Catalog, Vouchers & Orders

Milestone

Product Catalog System

Build comprehensive product catalog system complete with AI translation integration, media management and SEO

Milestone

Order System

Build Order system for managing orders, integrated with accounts and catalog, ready for integration with shipping, payments

Voucher System

Build and integrate comprehensive voucher/coupon system

8 Sep 22-26

Multi-Currency, Insights & Affiliates

Milestone

Multi-Currency System

Build Multi Currency system, exchange rate provider integration and currency management, integrate with catalog

Milestone

Affiliate System

Build comprehensive affiliate system for managing affiliates, automatic payouts, affiliate dashboard front end

Customer Insights

Build Customer insights dashboard

9 Sep 29 - Oct 3

Marketing, Cart & Checkout

Marketing & Promotions

Build Marketing and Promotions system for managing and scheduling promotions, discount rules and sales insights

Shop Dashboard

Build Main Shop Dashboard, showing sales data, revenue, top selling items, top customers, Order overview

Cart & Checkout

Build fast cart & checkout systems including address-autocompletion to help conversion

AI Sales Assistant

Build AI Sales Assistant to help make recommendations to increase sales revenue and conversions

10 Oct 6-10

Migrations & Geo-IP

WooCommerce Migration

Build WooCommerce migration wizard to help merchants migrate their store from WooCommerce to Spwig

Generic Migration Wizard

Build generic file based migration wizard to help merchants migrate from other ecommerce platforms to Spwig

Geo-IP Server

Build Geo-IP server to provide visitor analytics and mechanics for display rules

11 Oct 13-17

Shipping & Display Rules

Shipping System

Build comprehensive shipping system for managing shipments, printing labels, integrating providers and tracking

Shipping Providers

Build core shipping provider integrations (FedEx, UPS, USPS, Australia Post, Canada Post, Ninja Van and more)

Display Rules Engine

Build display rules engine for showing/hiding elements based on visitor country, login status, group membership and more

Exchange Rate Integration

Build Exchange Rate integration system for getting latest rates from world's most popular providers

12 Oct 20-24

Email System

Built-in Email System

Build comprehensive built in email system with DKIM to ensure successful transaction email delivery

Email Provider Integration

Build email provider integration (Gmail, O365, External SMTP, Amazon etc)

Email Templates

Build Email template management system with brand customization and AI translation integration

13 Oct 27 - Nov 1

Loyalty Rewards & Gamification

Loyalty Rewards System

Built comprehensive loyalty rewards and gamification system to keep customers coming back with points, tiers, and rewards

14-16 Nov 4-18

Recent Completions

Multi-Warehouse Capabilities

Built multi-warehouse inventory and fulfillment management

Shipping Rules Management

Built advanced shipping rules and zone management system

Community Support Site

Built comprehensive community support site with documentation and resources

Shipping Provider Integrations

Added more shipping provider integrations for global coverage

Enhanced Main Dashboard

Enhanced main shop dashboard with improved analytics and insights

14+ Nov 18 - Present

Final Sprint

Help System

Building comprehensive help system with detailed documentation from every admin page

Campaign Management

Build External Campaign Management integration (MailChimp, Klaviyo, Omnisend, Hubspot, Brevo and more)

Setup Wizard

Setup Wizard to help guide merchants to get their store up and running quickly and effortlessly

Payment Gateways

Payment Gateway integration and cart, checkout hardening

AI Sales Assistant

Build AI Sales Assistant & Recommendations Feature

App Updates

Build App update system and integrate with the update server

Deployment Package

Package and deployment for easy deployment to merchants own host

Final Security Testing

Final PEN tests and hardening

Pioneer Program

Pioneer merchants to deploy and provide early feedback

Q1 2026

Version 1.0 Global Launch!

Global Launch!

Official Global Release

Release Version 1.0 package globally - The beginning of a new era in ecommerce!

Global Launch Ready

Spwig will launch globally with core shipping and payment provider integrations. Additional regional providers - including major carriers across Asia, Europe and the Americas - will be added progressively during and after launch.

Sustainable by Design

Spwig is designed to be sustainable without mandatory subscriptions. Our business model includes one-time perpetual licenses, optional support services for merchants who need direct assistance, and strategic partnerships that ensure continuous innovation without hidden fees. Updates remain free forever, regardless of support tier.

Why We're Building Spwig Differently

No Subscription Lock-ins

Pay once, own forever. Your success shouldn't depend on monthly fees.

Merchant Ownership of Data

Your data, your control. No vendor lock-in or data hostage situations.

Sustainable Growth Through Partnerships

Strategic partnerships ensure continuous innovation without passing costs to merchants.

Built by Merchants for Merchants

We understand your pain points because we've lived them.

Be Part of Our Journey

Join our pioneer program and help shape the future of ecommerce

Learn More